E-Commerce Strategy Truly Scrumptious Assignment

E-Commerce Strategy Truly Scrumptious - Assignment Example Our company objective is to import a variety of traditional and non-traditional sweets, package them and distribute them to retailers across UK. While we have a good network of retailers who carry our goods, we have no way to reach directly to our consumers or to market directly to them. In this regard there is an opportunity for Truly Scrumptious for increased market penetration and to sell to individuals who would like to purchase our sweets at the whole sale prices or in greater quantity. While the costs in opening our own distribution outlet can run extremely high, including rental, shop interior and exterior, recruiting and training counter salespeople, a change in distribution routes and marketing - a much more efficient and technology enabled option is to invest in a company website. Objectives and design of Website: The main object of the website is to communicate with our consumers, to tell them about the quality and variety of our products and to persuade them to purchase t he sweets on at least a trial basis. Our long term plan will be to retain a loyal consumer base of individuals who become regular visitors to our website and purchase consistently. The e-commerce strategy will be a StoreFront model- providing all the traditional options of a physical store in a digital medium for the customer. The secondary objectives will be to provide a forum for customer feedback and product information for interested retailers who wish to start a business relationship with us. In order to fulfill these objectives the website will need to have certain features: 1. An attention grabbing, yet focused and uncluttered design 2. Product categories will be neatly laid out and easy to access 3. Pricing, ingredients and nutrition information will be available with each product description 4. The product description should be catchy and attractive 5. Shopping cart and online payment options, with easy save and change 6. Comments sections 7. Customer service communication options 8. Discounts, bundle pricing and other promotions 9. A separate page for interested vendors and retailers with contact and product information These features will be catered specifically towards a customer base of the middle and upper-middle class who are comfortable with online shopping and treat sweets like an indulgent pleasure. The whole website experience should be easy to navigate with eye catching visuals and elegant descriptions which will grab the reader’s attention and convenient use of shopping cart and payment options will allow impulse buying. The E-retailing atmosphere is steadily getting crowded. New merchants are appearing every day and through continuous reviewing of operations and strategy websites are competing for the top spots of the industry. For our website to break through clutter, attract traffic and increase sales we need to have a clear, focused objective from the start. Technical and Practical steps The website building will involve three m ain steps namely 1) Content and designing 2) Hosting the website (external storage, capacity and bandwidth etc) 3) Marketing and promotion. Afterwards our main priority will be maintenance, updating content and reviewing impact on sales. The actual sales, distribution and customer service will still be controlled by the respective departments with support from the IT department in integrating the physical aspects

Alcatraz Prison Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Alcatraz Prison - Research Paper Example In the current context, National Park Service operates Alcatraz as a historic site, lying within the domain of Golden Gate National Recreation Area (Wellman, 2008). Hence, Alcatraz is open to all tourists interested in visiting an exploring this historical landmark. Tourists can board a ferry from San Francisco to reach Alcatraz. It is not without a reason that Alcatraz prison has often featured in a range of cultural expressions like Hollywood movies, literature, TV programs, games and comics (Oliver, 1998). In a broader perspective, Alcatraz prison commands significant historical and cultural significance. Thus, it will be quiet interesting to delve on varied aspects of Alcatraz prison. The Name It was in the year 1775 that the Spanish explorer Juan Manuel de Ayala passed the Golden Gate bay area in the ship San Carlos (Wellman, 2008). On coming across the island under consideration, Juan named it Isla de Las Alcatraces or ‘The Island of the Pelicans’ (Wellman, 2008). Ironically, going by the history of Alcatraz, pelicans are the last thing one conjures up while thinking about this prison. Juan named it so after being inspired by the large Pelican population residing in the area (Wellman, 2008). With the passage of time, the original name of this island got Americanized to be Alcatraz. As long as the Spanish held sway in this area, they did not use this island for any civil or military purposes, because of it being barren and inhospitable (Wellman, 2008). Military Base It was sometime in 1827 that the US military identified Alcatraz as a potential military base, considering its strategic location on the West Coast (Stuller, 1999). After a series of geographical and topographic surveys, the US military started constructing a fortress and a lighthouse at Alcatraz in 1853 (Stuller, 1999). In 1840, with the onset of Gold Rush, people from all around the world started crowding the West Coast to try their luck at finding gold. Thus, it became evident t o the United States government that it needs to seriously protect its land and mineral wealth from the coveting foreign powers and populations. It was with much hard work and toil that Alcatraz, garrisoned with impressive artillery and firepower, began to be recognized as an icon of the American military power (Stuller, 1999). Though, Alcatraz never saw real action throughout its existence as a military base, its stature as an intimidating army base continued to stay for many years (Stuller, 1999). With the coming into vogue of the modern weaponry, the military significance of Alcatraz gradually dwindled over time. Military Prison Later on the American military came to the conclusion that the island could serve as an excellent military prison, courtesy its disheartening isolation, and the unfriendly freezing waters surrounding the island, home to some of the most insurmountable water currents. In 1861, the army incarcerated several Civil War prisoners at Alcatraz (Wellman, 2008). Th e prisoner population at Alcatraz further augmented during the 1898 Spanish-American war (Wellman, 2008). The 1906 San Francisco earthquake further added to the Alcatraz prison population, as a large number of Civil War prisoners were transferred there for safe confinement (Wellman, 2008). The framework and structure of the Alcatraz prison was further expanded by the US military in 1912 (Wellman, 2008). This was not without a reason. By 1920, this prison was already running to its full capacity (Wellman, 2008). Again,