Appendix D

Associate Program Material Appendix D Selecting a Topic and Brainstorming Worksheet Complete the following and post as an attachment. |List two objects, people, subjects, or concepts you are going to | | |compare and/or contrast. | | | |Hamburgers,French fries, Milk shakes | |What are the similarities between the two objects, people, |They’re both fresh.They’re both fast food. | |subjects, or concepts? List as many similarities as you can. | | |What are the differences between the two objects, people, |Burger king has onion rings and frozen slushy’s. | |subjects, or concepts? List as many differences as you can. | | |Are you going to focus on similarities, differences, or both? | | |Explain your rationale. Im going to do both because they are both good resturaunts but I | | |prefer certain items from both resturaunts. | | | | |What do you want your readers to learn and understand after |After reading my essay I want you to learn the healthy foods from| | reading your essay? What is the purpose of your essay? the bad foods at the resturauns and the different services you | | |receive. | | | | | | | |What three or four parallel points of comparison and/or contrast |The neatness of the sandwhiches. The grease they use to cook | |will you address in your essay? For example, if you were going to|their foods.The customer service you receive. The score from the| |compare and contrast two teachers, your parallel points might be |inspectors for their cleaness. | |each teacher’s homework policy, classroom conduct policy, and | | |demeanor. | | |Explain why this is an appropriate and workable topic selection | | |for the final assignment. Because there are so many different things in the fast food | | |business some people are filthy and people actually are eating | | |the foods they don’t really take the time to research the | | |background of where there meats are coming from if they are | | |processed or what. | | | Reflect on what you learned in Ceridwen Dovey’s video. Write a 100- to 150-word paragraph describing how your own writing process is changing as you complete the activities in this course. My own process is changing because I am getting a lot of good advice from the videos and my fellow classmates.They are giving such great ideas on how to write a good paper. I think that my writing is going to be good because I have a lot of good methods that I’ve always used like brainstorming and clustering and I think that those methods on top of the ones I’ve learned from the videos and classmates is going to give me the capability of writing a perfect paper that is in sequence order with the subject and each paragraph will stick to the topic and not jump to a different subject.

Should marketers…..

Should marketers be allowed to conduct market research with young children? Why yes/ why no? What are the implications? What are the advantages? Introduction: Let us try to understand how the minds of children work, through an allegory: The old man (guard) near the village church well, was shouting: â€Å"Children, children, listen to me, Waste no water, waste no water, There’s a ghost in the church well, If your spill the water, he will lift you to hell! That’s how he controlled and influenced the minds of children who were wasting water near the church well in a water-starved village! Problem Statement: The impressionable minds of children can be influenced easily, for better or worse. To bring up a child is a continuous experiment. Its care begins from the cradle. Till the age of 5 or until such time a child is admitted to the school, the child looks forward to the parents for guidance in every aspect of its needs. The habit formation has already begun in the child. The child feels good about certain things, and the food habits once initiated, may continue for long. Children are highly motivated by the advertisements and programs in television, and in the school, by the contents of the lunch-boxes of other children. They wish to imitate and emulate. Life is full of choices and making the right choices is important for the children. Dr. Bernard Shaw said, â€Å"Your food is your grave.† Here is the message for the parents about the food items they need to give to the children. The lack of food discipline amongst the children and the lack of its awareness among the caretakers (including parents) is one of the grave problems of the modern era, influenced by the materialistic civilization, the electronic media and the internet revolution. No control exists over the sources of information that the children receive; leave aside other sources, over 500 TV channels running 24 hours a day alone is sufficient either to build or break the children, depending upon the programs they are habituated to view. Consequently there is no control either, how they assimilate and utilize such information in their personal lives. This is the age, when children begin to outsmart the parents or any controlling authority. Market researchers are, therefore, having the field day, to serve the expansion programs of the multinational giants, and provide those data as per specified classifications. In each child, they see a potential customer for their products. Evidence: Market research in any area related to young children is a welcome step. In the absence of proper data, any decision, any policy on issues relating to the children would be fallacious. On the basis of the data collected, the right procedures for the future benefit of children need to be adopted and they must be implemented with all sincerity Whether one likes it or not, manufacturing and marketing of food products exclusively for children has come to stay; now the question is what type of food products needs to be supported and what are to be rejected, by the free exercise of market forces and by creating proper awareness amongst the children. In an experiment conducted to decide the influence of branding vis-à  -vis the taste preference, it was found that branding has deep impact on the minds of the children. The children preferred the branded packaging, than the unbranded packaging. Perhaps the imaginative packaging system backed up by the influence of the advertisements for that product, which the children recalled while making choices did the trick and the market researchers scored their anticipated goals. Here is the danger of the container dominating over the contents of the product. The manufacturers of such products must be thanking the television sets in the homes of children. Analysis: The advantages of research on young children is inclusive not exclusive. What is important is the tangible action taken on the findings of the research. In a recent report published by the World Health Organization of UNO, energy-dense foods and fast food outlets is the cause of increasing overweight and obesity amongst young children. This is the inherent danger of branding of food products as the children stick on to a particular brand of food, and it becomes the regular part of their food intake. The giants of the food and beverage industry who spend more than $ 10 billion per year count on such children and the drug industry must be making proper projections for expansion on the basis of statistics of obese children;   The drug industry must be thanking the fast food industry for providing them ‘ raw material’ in the form of obese children. This is how, evil begets the evil! Beginning from the age of 2, the children have begun to identify the brands, and by the age of 7-9, they have mastered brand names, logos, characters, packaging, color preferences, carton characters and everything that contributes to the world of fantasy of the children. They have formed opinions; their requests for products have turned to nagging, begging and even quarrelling! Discussion: The necessity of parental guidance has never been felt more, as in the conditions prevailing today. Marketing organizations create fictional characters to influence the minds of children and make them slaves of their own imaginations. The impact of the advertisements and the promotional campaigns, hype of gift schemes is so much –for example we are prepared to pay ten times of the cost of pure lime juice, to a bottled drink of lime, treated with preservatives. And the company advertises; â€Å"Now this drink has the taste of fresh lime!† The enslaved minds of the children refuse to think why we can’t have he fresh limejuice from the natural lime itself! Similarly we pay a hefty sum for a fancy pack of potato chips, which is harmful for the health of children, viewed from any angle. The models, who are part of the advertisement campaigns, charge hefty sums and we pay to believe their tissue of lies beamed through TVs, created by the imaginative copy-writers. This is the tragedy of the market research, as the findings are utilized for harming the health of children. Well-intentioned market research for the benefit of children is good. The motivated campaigns to tap and exploit the tender emotions of the children will harm them, the parents, the family and the society in the long run. Over emphasis on early learning is not desirable and the market researchers need to do their job as human beings, not as the cut-throat competitors serving the tough strategies of the companies whose sole aim is to beget more and more profits. Such motivated market research campaigns are not conducive for the long-term welfare of the children. Conclusion: The ultimate aim of all research, including that on children, is to create a healthy and happy society. Therefore, nothing related to the children should be done in a hurry. To achieve this end, take lessons from Nature:   Hurry is not known to all creative expressions in Nature. The sun rising, the moon setting, the blossoming of the buds, the arrival of the fruits, the germination of the seeds, the fetus in the womb, the bird in the egg, all have no hurry, and each takes is own time to grow and emerge out. So, the market researchers and the product manufacturers need to perform with care, taking into consideration the ultimate welfare of children.      

Snow White and Red Rose

There was once a poor woman who lived in an old thatched cottage . In front of the cottage grew two rose bushes. One grew flowers as white as snow, the other had flowers as red as wine. The woman had two daughters who resembled these rose bushes: one had a complexion as white as snow, the other lips as red roses. She named her daughters snow white and red rose. They were both good girls, but very different. Snow white, the elder, liked to stay with her mother and help her around the house, while her sister, Red rose, would wander the fields collecting flowers. But they loved each other dearly, and enjoyed each other’s company. This pleased there mother. ‘what one has she must share with the other. ’ The two girls liked to go walking in the woods to pick berries. Although the woods were filled with wild animals they never came to any harm-rather the reverse. The rabbits would come would come to feed from their hands and the deer would walk by their sides. If the girls were far from their home when night fell, they would make themselves a bed on the soft moss and sleep peacefully until morning. Their mother did not worry, as she knew her daughters were perfectly safe in the woods. The cottage itself was spotlessly clean, thanks to the way the two girls helped their mother. Red rose did the work housework during the summer. She would rise early, before anyone else was awake, so that she could bring her fresh flowers to put by her bed. During the winter, it was Snow white who lit the fire and set the cooking pot to boil. It was a copper cauldron, but she cleaned it so well, it shone like gold. One evening, as the snow falling softly outside, Snow white and Rose red sat by the fire as their mother read to them. A small lamb lay beside them, basking in the warmth, and a dove dozed on its perch above them. As the night drew on there came a loud knock at the door. ‘Quickly, Rose red,’ said her mother. ‘Open the door. It must be a lost traveller looking for shelter for the night. ’ Rose red opened the door, but standing there, instead of a traveller, was a enormous bear! She screamed and Snow white ran to hide behind her mother. ‘Do not be afraid,’ said the bear. ’ I mean you no harm. I am dying of cold and I am simply seeking some warmth. ‘The lamb trembled with fear and the dove flew away at the sound of the bear’s voice, but the girls’ mother was not scared. ‘Poor bear,’ she said. ‘Come, and warm yourself by the fire. Come, my daughters, do not be afraid, this bear will not harm you. ‘The girls came closer and were soon felling confident enough to brush the snow from his thick fur and tickle him with a stick. This would make the bear chuckle, but every now and again they would poke him too hard. The bear would growl softly, ‘Snow white, Rose Red, be careful. You almost spread me. ’ When it was time to go to bed, the girl’ mother suggested that the bear stay and sleep close to the fire. The next morning the two sisters woke and saw that the bear had left. Its heavy footprints in the snow led towards the wood. The next night the bear returned, and the next, and the next. All winter, the bear returned to sleep in the thatched cottage. The young girls spent the evenings playing with him, then at daybreak the bear would leave. One morning, when spring had come, the bear to Snow white, ‘I must leave now, and I will not be able to return until after summer. ’ ‘Must you go? ’ asked Snow white. ‘I’m afraid so,’ he replied. ‘I have to protect my treasure from the elves. As long as the ground is cold, the elves cannot find it, but as soon as the sun returns and heats the ground, they try to steal it. Snow white was very sad to see the bear leave, but as he passed the door, the latch caught against his skin and cut him. For a moment Snow white thought she saw a flash of gold shining through his fur, but she glimpsed it so briefly she could not be sure. Seeing snow white’s confused look, bear fled quickly into the woods. Sometime later, Rose red and Snow white were sent by their mother to collect firewood in the forest. As they approached a newly-felled tree, they spotted something hopping around the stump. It was an elf with a long white beard. The end of the beard was caught in the trunk and he pulled and tugged at his beard to try to release it. The elf glared at the girls. ‘What are you, statues? Why don’t you help me? ’ The happened here? ’ asked Red rose nicely. ‘You have a brains of a turkey! ’ the elf snapped back. ‘Can’t you tell that I was trying to chop down this tree here for firewood? It was all doing fine until my beard got caught in this cursed tree. Then you two young turkeys wandered past laughing at me! ’ To two sisters tried to free the elf, but his beard remained held fast on the tree. ‘Let’s go for help,’ suggested Rose red. You idiots! ’ he cried. ‘How dare you cut off the end of my beard? ’ Then he threw the bag on his shoulder and left without even looking at the young girls, let alone thanking them for freeing him. A few days later, Snow white and Rose red decided to go fishing. When they were close to the river, they saw something moving. It was the elf that Snow white had helped a few days earlier. A strong wind had entangled his beard with a fishing line-and at the other end of the line was a big fish. The fish was pulling so hard it threatened to drag the elf into the water. ‘Be careful! shouted Rose red. ‘You’ll fall into the water. ’ ‘I am not doing this on purpose, you fools,’ replied the elf, rudely. ‘It’s this cursed fish which wants me to fall in. ’ The young girls went to help. They hauled the elf into the bank and tried to disentangle the beard from the line. Unfortunately his beard was so twisted that Snow white was forced once again to resort to the scissors. The elf started to howl, ‘Oh, you devils! Why do you feel you have to mutilate the faces of everyone you meet? You disfigured me earlier, cutting off the point off my beard, and now you’ve cut off more! I daren’t show my face now because of you. ’ Snow white and Rose red were astonished. Then the elf added a curse. ‘I wish you only one thing-it is that you have to run without stopping until you have worn out the soles of you shoes. ’ Then he turned his back on the two girls, picked up a bag of pearls he had left on the riverbank, threw it over his shoulder and marched away. A short time afterwards, the girls’ mother sent them to town to buy some needles and thread. The path to the city crossed a moor covered with large rocks. Snow white and Rose red spotted an immense eagle circling in the sky.

Qualitative and Quantitative Research Methods Essay

There are different research methods that have been guided by different philosophy of science that were developed by philosopher, researcher and sociologist at their time of era. The well-known research methods are quantitative research methods. Quantitative are numerical methods associated with deductive approaches. Quantitative research methods are usually guided by the principles of positivism as it takes on objective reality and accepts single reality. Quantitative methods are usually used to measure size, observe numerical change over time, audience segmentation, testing hypothesis, and, quantifying attitudes, behaviors and opinions. The main importance of quantitative research is on deductive reasoning which tends to move from the general to the specific. The validity of conclusions is shown to be dependent on one or more premises being valid. For example, All students who study MBA in Kathmandu University works in a bank. Seema studies in MBA in Kathmandu University. Based on the premises, we can say that Seema works in a bank. Premises used in deductive reasoning are important because faulty premises can lead to wrong conclusions. Another popular method is qualitative method, which are usually associated with inductive approaches. Qualitative research methods are used on subjective matter, as in-depth study to explore subject matter. Qualitative research methods are guided by philosophies as post-positivism, critical theory, and constructivism. Qualitative research methods offer different kinds of ways to investigate on research problems as interview methods, focused group discussions,case studies and many others to understand the certain circumstances or culture in the society. The approach adopted by qualitative researchers tends to be inductive which means that they develop a theory or look for a pattern of meaning on the basis of the data that they have collected. This involves a move from the specific to the general and is sometimes called a bottom-up approach. However, most research projects also involve a certain degree of deductive reasoning (Trochim, 2005). Quantitative Research is more about collecting numerical data to study about certain phenomena. For example, what percentage of Nepalese student who go to US for foreign degree complete graduate course in United States? Other examples may be what percentage of Nepalese students who are studying in TU have negative attitude towards TU administrations. One usually has to use quantitative research when one wants answer in numbers. However, one has to study about complex situations and go with in-depth studies then qualitative methods should be used. For example, researcher wants to know how people view politics in Nepal? Similarly, a researcher wants to do ethnographic study of the culture of Tharus of Nepal and lives with Tharu for some years, immerse himself/herself in that environment to discover the meanings, convention of behavior, and ways of thinking important in tharu cultures. Similarly, even though the selection of research methods are based upon the problem selected, resource available, the skills of researcher and audience of the research, both the methodologies are also used together in a research which is known as mixed methods. â€Å"Mixed methods often combine nomothetic and idiographic approaches in an attempt to serve the dual purposes of generalization and in-depth understanding—to gain an overview of social regularities from a larger sample while understanding the other through detailed study of a smaller sample. Full integration of these approaches is difficult, hence the predominance of component studies†(Pat Bazeley, 2004) References (Bazeley, 2004) Social Research Methods. (n.d.). Retrieved December 12, 2012, from www.socialresearchmethods. net: http://www.socialresearchmethods.net/kb/positivism (2005). In W. M. Trochium, Research Methods (2nd ed.).

InternationAL FINANCE Case Study Example | Topics and Well Written Essays - 1250 words

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Size up Process Essay Example | Topics and Well Written Essays - 250 words

Size up Process - Essay Example For example, a fire that occurs along a highway will require different tools and techniques as compared to a fire that occurs in a residential area. Upon getting to the scene of the incident, the commanding officers normally size up the scene of the incident so as to come up with an action plan (Smoke, 2005, p.323). All other crew members are expected to follow the instructions of the commanding officer. The most crucial element of a size up structure includes: the construction type, occupancy, apparatus, life, hazards, water supply, auxiliary appliances, staging, weather, exposures, area, location, time and hazardous materials. In a size up exercise, the strategic priorities that assist the commanding officer on the ground include; rescueing, exposure, confinement, extinguishing, overhaul, ventilating and salvaging. The size up exercise is crucial as it enables the fire officials to anticipate the emergencies as they occur. It also enables them to evaluate the hose lines required, the location of the incident and identifying the potential fire victims. The size up exercise must be able to evaluate and examine the incident in terms of the safety to the personnel and public, the impact on the environment and the exposure to threats (Localizado, 2004, p.227).

Contemporary project Essay Example | Topics and Well Written Essays - 750 words

Contemporary project - Essay Example In developed countries, very rare cases of counterfeit medicines are observed because people are well informed and the online markets help the customers to differentiate the real and fake drugs for the patients. The problem of counterfeit medicines is not difficult to tackle. Implementation of strict rules and regulations, strong role of the institutions, working courts against these companies and the well-structured liability laws are helpful to demolish these kinds of drugs from the markets. For example, two organizations are actively working against fake pharmaceutical companies and for community health in Uganda. A big NGO â€Å"BRAC† is working in Bangladesh and in African Countries for selling genuine medicines and for health projects. In addition, â€Å"Living Good† origination is also working on the same projects in Kenya, Uganda and in the neighboring countries. The organizations against counterfeit medicines decrease the selling rate of these companies by providing awareness and genuine pharmaceutical products to the patients. The role of community health programs is very useful in decreasing the rate of unemployment in several countries, e.g. about one hundred thousand workers are engaged to the BRAC, which is a nongovernmental organization. In some areas of the world, cell phone technology is also playing the role for authentic medicines by the facility of verification codes for genuine products. Doctor Ashifi Gogo introduced the latest system of medicine authentication code through cell phones in those areas, where the customers do not trust in the shops of medicine markets. For example, a unique code number is present in every box of the Sproxil brand to identify it’s originality before using it. The customer scratches the card to find the code number and checks it through the cell phone authentication method to know the originality of the product. The revenues of Sproxil were great in 2010 after implementing the